There are over 50 million Latinos in the US. What once was a niche is now a mainstream that fuels popular culture. BIG VIDA looks to serve the many tastes of this diverse audience, from reality, scripted, live events, long and short form content both in English and Spanish. BIG VIDA is all about authenticity with the highest production values, regardless of the medium.
BIG VIDA was created to represent Latino audiences with authentic content that further merges the two main streams together. Building off of the experience of his other successful production company Pink Sneakers Productions, John Ehrhard opened Big Vida to focus solely on that. Flavio Morales, EVP of Big Vida and Peabody Award winner has brought his 20 years of experience focused on the US Latino market to lead BVE. Rounding out the team is Sergio Alfaro SVP has worked previously with Original Media and Ken Ehrlich Productions. Big Vida is based in Burbank, CA.